Here is Coded Couture, An App That Designs You a Personalized Dress

When Nokia came up with MIKA and Predictive Repair, I thought that we have seen the best of these tech giants for now, till further notice. Little did we know that some other tech companies are already working up something else up their sleeve. A few days ago, Ivyrevel, an online fashion house backed by H&M — in partnership with Google, the mountain view search engine masters unveiled another breathtaking piece of tech called Coded Couture, (The Data Dress)

Swedish fashion blogger, Kenza Zouiten, says in a film on the H&M-backed Ivyrevel fashion website, “Finding something unique to wear is/can be difficult some or most times. It also can be expensive and as well take a lot of time.  But now the I have nothing to wear" the dilemma could be solved by a new app, which aims to create a customized dress design based on smartphone data showing someone's location and activity, as well as the weather.”

Data Dress is a personalized dress that's created by tracking the user's lifestyle for the whole week. It has already being used to make a dress, when one of Ivyrevel's founders, Kenza Zouiten, let the app to take log a week of her activities in a whole week.

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Here is How it Works;

To get started, you'll be required to tell the Coded Couture app what type of dress is it you are looking for: for instance, a dress for a business meeting, party, gala, etc.

Once you pick the occasion, you'll be asked to select a style. 

The app will start tracking your activities so as to create the dress.

As you move about in the course of your daily activities, the app keeps a detailed track your location and records wherever you been into the dress-making. The app also checks in with you to make sure you are in the right place.

The part I found most interesting is how the app interprets activities and with your environment. Since Zouiten lives in Stockholm and the weather has been a chilly one at 28 degrees Fahrenheit, the app made her a black velvet dress. And since she went to a fancy restaurant with friends, the app added a stylish silver belt.

And by the end of a week, the dress becomes almost a map of all the activities of what has done and the places she's been to throughout the week.

While the dress is still in the making, users can log in and check the progress of the dressmaking so far. But you'll have your smartphone everywhere with you, so as to give the app the most accurate representation of your life. 

Users also have the option to edit the dress once it's finished on the occasion that you're not happy about a particular detail(s).

Ivyrevel hasn't said officially how much the dresses will cost yet, only that they'll be available at an "accessible price level" and anyone can order one, regardless of his/her location.

Finally, The Data Dress isn't available yet — Ivyrevel is only opening up the beta version of the app to "some selected global style influencers." But the app will launch to the public later this year 2017.

On a daily basis, make use our smartphones for virtually everything, so allowing it to create customized dresses for us, isn't it great? Or isn’t asking for too much? I don’t know if this sounds exciting or not, but somehow I am very speechless for now about the whole idea. What are your thoughts about Coded Couture? Do you think it's too much?

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